The report covers the global waterborne coatings market and further divides the market on the basis of resin type, application, and region. The market data for these types is given with respect to volume (thousand tons) and value ($illion). The global market value of waterborne coatings was estimated to be $52,917 million in 2012 and is projected to grow at a CAGR of about 5.92% between 2014 and 2019. The data mentioned in the report are based on the global demand for waterborne coatings.
The total market for global waterborne coatings has been analyzed based on the Porter’s five forces model. This gives an idea about the current proceedings in the industry at commercial level. The study provides the value chain analysis with respect to waterborne coatings raw materials, manufacturers, and end-user industries. The value chain describes the key contributors to the materials market at different stages from product development to end use. It represents the top players which are contributing to the global waterborne coatings industry.
The impact of different market factors, such as drivers, restraints, and opportunities is also illustrated in the report. This gives an idea about the key drivers such as government regulatory support, public awareness, application growth for waterborne coatings in Asia-Pacific especially in China where there is growth in the furniture industry. The economic slowdown in Europe and the U.S. also affected the economy of other developed countries and the price volatility in the past made the market more strained for the end-user industries.
The global waterborne coatings market is also classified based on different applications. The important applications include architectural, automotive, general industrial, protective, wood, marine, packaging, coil, and others. The architectural and coil coatings industries are expected to show rapid growth in the future.
The key companies in this market are Akzonobel N.V. (The Netherlands), Axalta Coating Systems(U.S.), BASF (Germany), Berger Paints India Limited (India), Kansai Paint Company Limited (Japan), Nippon Paint Company Limited(Japan), PPG Industries Inc. (U.S.), RPM International Inc. (U.S.), The Sherwin Williams Company (U.S.), The Valspar Corporation (U.S.), and Tikkurila Oyj (Finland). These companies are consistently focusing on expanding their production capacity to achieve a competitive advantage and thereby serving the customers more effectively. Investments and expansions were the most preferred strategies by the top players in 2012 that were driving the demand of waterborne coatings. Their strategy to capture the market in developing economies includes expansions and investments.
The Asia-Pacific region emerged to be the driving factor for this market, contributing for more than 40% of the global demand in terms of consumption in 2012. China is the leading country in the consumption of waterborne coatings, due to the increased demand from the furniture trade industries. The important emerging economies such as Brazil, India, Russia, and others are further lined up for a brighter future in this market.
The report also presents a competitive landscape covering different strategies and developments such as mergers & acquisitions, expansions, and agreements undertaken by the leading waterborne coatings companies in the past few years. Furthermore, different waterborne coatings market participants are also profiled in the report.
Scope of the report
The report segments the global waterborne coatings market as:
The global waterborne coatings market has been covered in detail in this report. In order to provide an all-round picture, the current market demand and forecasts have also been included.
On the basis of resin type:
On the basis of application:
• General Industrial
On the basis of region:
• North America
• Western Europe
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